Samuel Adams Boston Lager Remastered

Pushing the Boundaries of Beer and Beyond

An in the Mix Promotional Interview

Jim Koch, Boston Beer Co. Founder and Brewer | Photography courtesy of Boston Beer Co.

Nearly 40 years after launching Samuel Adams Boston Lager, inciting a craft beer revolution that would redefine the taste buds of American beer drinkers, Boston Beer Co. Founder and Brewer, Jim Koch, has maintained a tireless pursuit of brewing perfection with the launch of Boston Lager Remastered, a brighter take on the revered craft beer classic.


in the Mix:
Samuel Adams is credited with beginning the craft beer revolution. Why do you think Boston Lager has become one of the most iconic beers in American beer history? Can you discuss the evolving preferences of today’s beer lovers and the impact on your company? 

 Jim Koch: Samuel Adams Boston Lager was a shock to the taste buds of American beer drinkers when it exploded on the beer landscape in 1984. Rich, flavorful and packed with hops and malt, it helped start the craft beer revolution. No one has duplicated its finely balanced combination of heirloom noble hops and rich complex malt body. At Samuel Adams, we never believe that we have finished making the perfect Boston Lager. For forty years we have always been looking for ways to improve this classic beer by making it smoother, brighter, and easier to drink. We know that our drinkers are always looking for those characteristics too. With Boston Lager Remastered we’re helping drinkers rediscover the love for a great lager. 

ITM: What led the Boston Beer Company to ‘remaster’ their classic Boston Lager recipe?

 JK: The decision to remaster Boston Lager came from me and our head brewer of almost thirty-five years, David Grinnell. We have been involved for all those years in the relentless pursuit of better beer. We haven’t changed the recipe. We still use my great-great grandfather’s mid-19th century original recipe but have evolved the brewing process to include a reduction of steps in the filtration process through biological acidification, resulting in a brighter, easier-drinking beer. There is a perfect Samuel Adams Boston Lager out there. We have not made it yet, but for now, the best beer in America just got better.  

ITM: How has the brewing process evolved over the years? Why do you think Remastered Boston Lager is better than the original?

JK: As part of Sam Adams relentless pursuit of better beer, Boston Lager Remastered is just the latest version of a process that’s gone on for over 40 years. Over the years, at Sam Adams we try to find ways that take out those ‘imperfections’ with tiny but noticeable changes—and with this latest version from Boston Lager Remastered, we’ve continued to experiment with the brewing process, while staying true to the original recipe and matching the modern drinker profile. And yes, I do think it is better than the original and I hope to keep improving perfection.

Photography courtesy of Boston Beer Co.

ITM: How will the changes to Boston Lager be a benefit to restaurants?

JK: Drinker’s preferences have evolved, so when guests are looking for a more approachable beer, Boston Lager is now more likely to be in their decision set. The increased sessionability also creates the opportunity for a higher check average, as guests will be more likely to order a second beer.

ITM: Boston Lager has always been a great beer to pair with food. I hope that hasn’t changed!

JK: That has definitely not changed. Boston Lager Remastered still has the beautiful balance of malt and hops to make it extremely versatile when pairing with food. It will stand up to big flavorful restaurant classics. Burgers, steak, ribs, and pizza are still a great pairing! 

Photography courtesy of Boston Beer Co.

 

ITM: Obviously, Boston Beer has a solidified place in the history of craft beer, but what does the future look like? Where does Boston Lager go from here?

JK: As we said, we know there is a perfect Samuel Adams Boston Lager. We have not made it yet, but as part of our endless pursuit for better, we’ll continue to evolve this process while matching the ever-changing drinker profile. 


Samuel Adams Boston Lager Remastered
is the result of The Boston Beer Company’s continued commitment to delivering better beer. Made with the world’s finest hand-selected ingredients to create a distinctively balanced yet complex brew, the remastered version is brighter, easier-drinking and more refreshing than ever, providing a new angle on an already beloved beer to craft beer fanatics.

For more information, visit https://www.samueladams.com/ or find Samuel Adams Boston Lager Remastered near you by visiting samueladams.com/find-a-sam.

About Samuel Adams

Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life and started sampling the beer in Boston with hopes drinkers would appreciate the complex, full flavor. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com or follow @SamuelAdamsBeer.

About Boston Beer Company

The Boston Beer Company, Inc. began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider, Dogfish Head Brewery, and Hard Mountain Dew, as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all of our respective brand websites.