Consumer awareness of Asian Whiskies is growing, but also the quality of the spirits from the region is gaining recognition – the term “Japanese Whisky” has grown over 400 percent on U.S. menus in the past four years, according to Datassential’s menu tracking tool MenuTrends. As many major Asian spirit brands trickle into the Western retail market and start appearing on U.S. menus, it’s critical for operators to understand the burgeoning category and avoid missing out on the growing trend.