Entries by Don Billings

Mixing It Up and Looking Back

This year we will celebrate the 15th anniversary of our magazine! It’s hard to believe that time has flashed by so quickly. The magazine was first published as IMI drinks for three years before we changed the name to in the Mix in 2007. So, just for fun, I decided to dig out a few […]


A View From the Summit

Publisher’s letter by Don Billings. This fall in the Mix along with iMi Agency produced and presented our fourth B4 Summit, and our base camp was the iconic Broadmoor Hotel in Colorado Springs. Beverage industry professionals from around the country came to explore the trends, factors, emerging technologies and other “market disruptors” that will shape the global beverage business over the next two years and beyond.

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Whisky and Golf

September 21st, 2018   |   By Don Billings For several years, I had it in the back of my mind to do a father-and-son trip to Scotland. This was on my bucket list, but each year slipped away for one reason or another and the dream remained on the back burner, left to simmer. But […]

Publisher’s Letter

What happens when you have poorly trained bar and server staff? First, it leads to lost sales, profits and traffic. Let’s look at it from the big picture view.


B4 Summit, Building Better Beverage Business™

By Don Billings, publisher This past month, in the Mix magazine (ITM) had the great pleasure of hosting the third B4 Summit, held this year at The Cloister at Sea Island, Georgia. The event is a prestigious gathering of leading hospitality operators, beverage brand suppliers and allied industry associates. “B4” is an acronym for Building […]


Wine Dogs: A Book Review

On a recent trip to Napa wine country, I came across this new wine publication with a unique twist, which is from a dog’s eye view of the vineyard. Everyone knows that California is home to some of America’s most celebrated wine estates. And wherever good wine is made, you’re likely to find a dog […]