in the Mix.

Come here often? If not, we think you should. Say hello to the new in the Mix! Previously, in the Mix served as a national magazine focusing on the on-premise national account segment of the market. Now, a new chapter will take in the Mix from a well-known and well-respected quarterly industry publication to a digital panorama of all things IMI and all things beverage and hospitality. The updates we’ve made to our approach will allow us to share new content sooner and expand our social media presence. We’ve also revamped some of our previous stories with new prefaces, afterwords and/or assessments that share new context and are formatted to read even better in a more streamlined open-ended digital hub! Moving to an open-ended blogging/community resource will keep our audiences informed promptly and help us continue delivering a first-class experience.

in the Mix boasts a digital subscriber distribution of over 15,000 including key decision-makers and analysts like Corporate Buyers, Hotel GMs, Restaurant Managers, Executive Chefs, Food and Beverage Managers, Catering Managers, and more. in the Mix’s parent company, IMI Agency, is home to major restaurant and hotel chains, sporting venues, convention centers, concession companies, management companies and other independent entities across the United States.

in the Mix from IMI is committed to Building Better Beverage Business™, which means bringing you up to date with the latest trends, developments, news and more. Visit us on our social media as we share even more content and bring you the latest in what’s happening.

In the past, in the Mix was sent directly to the key decision-makers who now receive our newsletters and visit our site regularly for informative and substantive industry stories through commentary by expert columnists, feature focus articles, product information and tastings, new product introduction, and by covering topics such as mixology, training and education, and food and beverage pairings.

This website hosts an archive with past in the Mix magazines that showcase our great storytelling and the informational value we’ve contributed to the industry over the course of the magazine’s 15 illustrious print years. We always welcome user comments and feedback on our articles and pieces and will continue contributing to our partnerships in the hospitality and beverage sectors.