Gallo and IMI Events Bring La Marca’s Bubbles & Bouquets to the Prosper Forum
Content Provided by IMI Events | September 14, 2026
The interactive activation paired chilled La Marca Prosecco with custom bouquet-making, giving attendees a hands-on floral experience during the conference’s walking reception.
IMI Events was proud to partner with Gallo to bring the La Marca Bubbles & Bouquets activation to life at the Prosper Forum in Orlando, creating one of the most memorable experiences of the conference’s walking reception. Inspired by the elegance and celebratory spirit of LaMarca Prosecco, attendees were invited to enjoy a perfectly chilled glass of prosecco while hand-selecting individual blooms to create their own custom bouquet. The interactive experience encouraged guests to slow down, connect, and express their creativity, transforming a simple reception moment into a personalized keepsake.
The activation quickly became a standout feature of the evening, drawing attendees throughout the reception as they curated bouquets that reflected their own style. By pairing a beautiful floral experience with LaMarca’s signature bubbles, the activation delivered a thoughtful blend of hospitality, engagement, and brand storytelling. The overwhelmingly positive response reinforced the power of experiential moments that create meaningful connections and leave a lasting impression long after the event concludes.
For more information on IMI Events contact imievents@imiagency.com
About IMI Events
Recognizing the growing demand for experiential marketing, IMI Agency launched IMI Events, a dedicated division focused on conferences, tradeshows, tastings, and brand activations. Led by Jeanette Rolla, Director of Accounts & IMI Events; Isabel O’Cathey, Senior Accounts Manager; Claire Arana, Junior Account Manager; and Tierra Tucker, Special Events Manager, the team delivers end-to-end services including site selection, registration, on-site management, décor, signage, entertainment sourcing, and curated amenities, ensuring every detail is strategically aligned and memorable.
With custom event apps and digital tools that enable registration, gamification, and real-time engagement, IMI Events blends operational excellence with interactive experiences. The team has continued to produce high-profile events at Aspen Food & Wine, NRA, Pebble Beach F&W and IMI’s own B4 Summit, offering beverage brands dynamic platforms to connect with key customers and consumers. Today, IMI Events is stronger than ever and a trusted partner for creating impactful, innovative experiences that showcase and innovate supplier brands and elevate operator’s goals and initiatives.
