Your holiday cocktails called. They want pants.
Santa Pants is Coming to Town with Pantalones Organic Tequila
Sip into the season with the Santa Pants cocktail—our signature holiday serve.
Crafted with award–winning Pantalones Organic Tequila, co–founded by Matthew
and Camila McConaughey, it’s the most festive way to celebrate. Reposado may be
their personal favorite, and the fastest–growing segment of premium tequila, but
remember: we all put our pants on one leg at a time, even Santa himself.
Pantalones is an award-winning, USDA-certified organic tequila co-founded by Matthew and Camila McConaughey. The brand brings a playful, pants-optional attitude to seriously good tequila, earning 94 points from Wine Enthusiast and Double Gold medals at the San Francisco World Spirits Competition. This holiday season, that fun-loving spirit is taking over bars and restaurants with Santa Pants.
Easy for Operators, Fun for Guests
The holidays are already one of the busiest times of year for bars and restaurants, so Santa Pants was created to be simple and turnkey. There’s no complicated activations or major overhaul required. On-premise accounts get the tools to turn their Pantalones cocktails into holiday serves dressed up for the season. Pantalones does the heavy lifting so accounts can focus on bringing the fun.
Santa Pants Behind the Bar
The star of the show is a tiny pair of Santa’s pants that clips onto the glass with a mini clothespin. Guests peel it off and take it home as a sticker, and the cocktail ends up all over their Instagram.
Accounts can use the garnish on their own holiday creations or pour one of the Pantalones signature serves:
- Santa Pants: A cranberry margarita with Pantalones Organic Reposado, cranberry, lime, and ginger beer.
- Snow Pants: Pantalones Organic Blanco with cream of coconut and gingerbread. Cozy and creamy.
- Jingle Jammies: A citrusy Pantalones Organic Blanco cocktail with fresh lime and orange.
2 oz Pantalones Organic Tequila (Reposado)
2 oz Cranberry Juice
0.5 oz Lime Juice
Top with Ginger Beer
Garnish: Cranberry, Rosemary, and Santa Pants
Instructions: Start things off with some ice in your shaker, Pantalones Organic Reposado Tequila, cranberry juice and lime juice. Shake like you’re rocking around the tree and top with ginger beer. Garnish with some cranberries and rosemary and toast to the ones you love.
1.5 oz Pantalones Organic Blanco Tequila
2 oz Cream of Coconut
0.75 oz Gingerbread Syrup
Garnish: Sugar Rim, Cranberry, Rosemary, and Santa Pants
Instructions: In a shaker with ice, combine Pantalones Organic Blanco Tequila, gingerbread syrup, and cream of coconut. Pour your coconut deliciousness into a sugar rimmed glass and garnish with cranberries and rosemary.
1.5 oz Pantalones Organic Blanco Tequila
1 oz Freshly Squeezed Lime Juice
0.5 oz Freshly Squeezed Orange Juice
Garnish: Salt Rim, Orange Wedge, Rosemary, and Santa Pants
Instructions: Combine Pantalones Organic Blanco Tequila, lime juice, and orange juice into a shaker. Shake until your jeans are about to fall off. Once shaken, gently pour into ice filled glass with salted rim. Grab orange and rosemary to garnish and spread the holiday cheer.
Additional recipes can be found at https://pantalonestequila.com/blogs/cocktails.
What’s in the Kit
Each kit ships directly to the account with 150 Santa Pants garnishes and mini clothespins. Digital menus and extra recipes are ready to go too. Accounts that want to go all in can add Santa hats for staff, bottle neckers, bar tools, Pantalones tees, and more.
Sending Guests Your Way
Pantalones will support participating accounts through social media, press, consumer emails, and a where-to-buy page that points holiday drinkers straight to their doors.
Get Your Santa Pants
Complimentary kits are available for on-premise accounts where legal and while supplies last. Request a Santa Pants Garnish Kit or click here for more information on the program.
Are you an On-Premise Operator?
Reach out to Lauren Walker at Alps Beverage lauren@alpsbeverages.com for more information.
