From Fairways to Fajitas: Chili’s Takes Over the Golf Course
By Meghan Schulze, Account Manager, IMI Agency | September 09, 2026
Have you ever rounded the ninth hole, heading toward the turn, and think “I wish the club had a Triple Dipper”? Well, for those lucky enough to catch it, golfers and clubhouse patrons alike were given that very opportunity at DeBell Golf Course in Burbank, CA.

For one weekend and one weekend only, Chili’s completely outfitted the golf club with everything you could possibly want: Triple Dippers, Big Crispy Sandwiches, Chips & Salsa, and plenty of Margs. The tee time takeover, held August 28th-29th, was a quirky media blitz promoting a collaboration with Rhoback activewear, most notably known for their golf polos and fun designs. And with Chili’s marketing team reigning supreme in creativity and fun these days, the partnership was sure to be a hit with golfers, influencers, and Sizzlin’ Fajita fans across the country.
The Marg menu featured some of their classics, the Patron Frozen Marg and Casamigos Marg, along with a couple themed specials like a Frozen Transfusion Marg with Owen’s Transfusion Mix and Titos, and the “Tee Time” Marg, Chili’s Patron Frozen Marg swirled with Deep Eddy Lemon Vodka, iced tea and house-made sour. Not only did they ship in their southwestern-style mosaic tile tables and the unmistakable neon Chili Pepper sign, they enlisted the help of local Chili’s bartenders to ensure that the margaritas were up to snuff.
If you haven’t caught the buzz yet you can still watch promo videos and social media pops online, and the exclusive Chili’s merch is still available for purchase on the Rhoback website, but only while supplies last.
















