From Fairways to Fajitas: Chili’s Takes Over the Golf Course

By Meghan Schulze, Account Manager, IMI Agency | September 09, 2026


Have you ever rounded the ninth hole, heading toward the turn, and think “I wish the club had a Triple Dipper”? Well, for those lucky enough to catch it, golfers and clubhouse patrons alike were given that very opportunity at DeBell Golf Course in Burbank, CA.

For one weekend and one weekend only, Chili’s completely outfitted the golf club with everything you could possibly want: Triple Dippers, Big Crispy Sandwiches, Chips & Salsa, and plenty of Margs. The tee time takeover, held August 28th-29th, was a quirky media blitz promoting a collaboration with Rhoback activewear, most notably known for their golf polos and fun designs. And with Chili’s marketing team reigning supreme in creativity and fun these days, the partnership was sure to be a hit with golfers, influencers, and Sizzlin’ Fajita fans across the country.

The Marg menu featured some of their classics, the Patron Frozen Marg and Casamigos Marg, along with a couple themed specials like a Frozen Transfusion Marg with Owen’s Transfusion Mix and Titos, and the “Tee Time” Marg, Chili’s Patron Frozen Marg swirled with Deep Eddy Lemon Vodka, iced tea and house-made sour. Not only did they ship in their southwestern-style mosaic tile tables and the unmistakable neon Chili Pepper sign, they enlisted the help of local Chili’s bartenders to ensure that the margaritas were up to snuff.

 

Pictured (Left to Right): Julie Feldman – VP at Brinker International, Demi Johnson – Associate Marketing Manager, Beverage Innovation, Chili’s Grill & Bar, Meghan Schulze – Account Manager, IMI Agency, Lisa Watkins – National Account Manager, Heaven Hill Brands, Perla Grover – National Sales Director, Coca-Cola

 

“Our bartenders are a huge part of what makes Chili’s special, so it was only fitting to bring some of our local team members to work the event,” said Demi Johnson, Associate Marketing Manager, Beverage Innovation, Chili’s Grill & Bar. “They did an incredible job serving up fan favorite margs from our menu as well as some new options crafted with the golf course in mind. The team adapted to a new environment and delivered the Chilihead hospitality we’re known for. They truly brought the Chili’s experience to life on the golf course.”

 

If you haven’t caught the buzz yet you can still watch promo videos and social media pops online, and the exclusive Chili’s merch is still available for purchase on the Rhoback website, but only while supplies last.