Why Operators Are Saying “Yes” to Just Enough Wines
A Premium Canned Wine Ready for Today’s On Premise Demand
Award-winning scores. Sustainable sourcing. 1,600+ wholesale accounts. Meet the woman-founded brand proving that premium wine doesn’t need a bottle or a compromise.
The conversation around canned wine has shifted and Just Enough Wines is leading its evolution. The woman-founded brand is redefining what the category can deliver, bringing together elevated quality, operational ease, and a format built for today’s on-premise environment.
As operators look to balance premiumization with efficiency, Just Enough stands out as a solution that doesn’t force a trade-off. With distribution in more than 1,600 wholesale accounts, 90+ point ratings from leading critics, and sustained double-digit growth in the premium canned wine segment, the brand is gaining traction with buyers who need products that perform as well behind the bar as they do in the glass.
From Corporate Careers to Wine Pioneers
As Jessica Cox and Kaitlyn Lo entered their late 20s, life took on a new rhythm, careers accelerated, relationships grew, and everyday moments became more intentional. Their approach to wine evolved alongside it. What was once casual became something to savor: a quiet moment at the end of a long day or a glass shared with friends was now an experience rooted in quality over quantity.
But quickly they found that traditional wine formats didn’t reflect this shift. Bottles were designed for a world where you always had glassware, a stopper, and someone to share the second half with, and for a generation drinking more intentionally, that format often led to excess, unfinished pours, and wasted product. Existing canned options, meanwhile, felt like settling, prioritizing convenience at the expense of the craft that makes wine worth drinking.
In 2020, Cox and Lo walked away from their corporate careers with a determination to solve a clear industry and consumer challenge: How do you deliver premium wine experiences that are portable, sustainably crafted, and perfectly portioned? Partnering with Ross Bentley, Director of Winemaking, they launched Just Enough Wines, built on the brand’s “golden line” philosophy, which balances pleasure with mindfulness. Each 250ml can (roughly one and a half glasses) delivers a complete, intentional wine experience without the waste or guilt of an unfinished bottle.
Award-Winning Quality That Rivals the Bottle
Just Enough Wines fills a gap traditional wine formats leave open. Unlike mass-market canned options, it delivers vintage- and appellation-specific wines with the complexity of bottled wine while also being gluten-free, vegan-friendly, and free from added sugar and sulfites. Standout varietals like Central Coast Sauvignon Blanc, Pinot Noir, and sparkling Brut feature grapes from SIP- and CSWA-certified vineyards, ensuring quality and sustainability from vineyard to can.
Critically acclaimed, the brand has earned 90+ point scores from top industry critics and publications, including Wine Enthusiast, James Suckling, and The Tasting Panel Magazine, proving that premium canned wine can stand alongside traditional bottles.
In 2024, the brand expanded into non-alcoholic options with the 2024 Non-Alcoholic Brut Bubbles and 2023 Non-Alcoholic Pinot Noir, crafted to emulate the premium flavor profiles of the core line, a rarity in a category often dominated by lower-quality options. Today, Just Enough’s NA wines are the #1 selling wine in the non-alcoholic category on Amazon, demonstrating that operators and guests alike are embracing taste, convenience, and sustainability without compromise.
Canned Wine Is Booming, and Just Enough Is Leading the Way
The growth of canned wine is impossible to ignore. The global canned wine market, valued at approximately $744 million in 2024, is projected to reach nearly $2.9 billion by 2034, a 14.6% compound annual growth rate over the next decade.
Within the 250ml premium canned wine space, we are one of the biggest winners, showing double digit growth.
Within the premium 250ml segment, Just Enough Wines is emerging as one of the category’s top performers, reporting double-digit growth. This momentum is fueled by a generation of consumers who prioritize experience over convention. For operators, that means a ready-to-serve, high-quality wine that delivers premium taste, convenience, and operational efficiency while supporting sustainability initiatives.
Why Operators Can’t Get Enough of Just Enough Wines
Just Enough Wines is redefining premium canned wine for on-premise operators. With 1,600+ accounts nationwide, the brand has become a trusted choice across some of the most demanding hospitality environments, from boutique hotels and luxury resorts to national chains and airlines.
Gaining traction for reasons beyond taste, operators who have incorporated Just Enough Wines into their programming report improved program efficiency, higher guest satisfaction, and stronger alignment with sustainability initiatives.
Operational Wins at a Glance:
Operational Efficiency: Eliminates glassware needs, reduces breakage, and cuts labor associated with opening bottles, monitoring by-the-glass pours, and managing leftover product.
Sustainability: The recyclable aluminum cans and minimal packaging support environmental goals and sustainability initiatives important to both operators and eco-conscious guests.
Consistent Experience: Perfectly portioned single serve 250ml cans provide controlled pours that not only deliver consistent guest experience but also reduce leftover pours and waste, 1:1 inventory management protects margins across programs and allows teams to deliver consistent guest experiences.
Versatility: Works across grab-and-go, room service, outdoor venues, and arenas.
Leading hospitality brands, including Aimbridge Hospitality, MGM Resorts, and Pebble Beach Resorts, feature Just Enough Wines throughout their properties, while United Airlines offers it in-flight as a premium canned alternative to traditional bottles, reducing plastic waste and streamlining service. In the growing ‘eatertainment’ sector, venues report averaging 127 cans depleted per week, demonstrating strong guest adoption in social and experiential environments.
Together, these accounts underscore Just Enough Wines’ versatility as a seamless addition to any beverage program and highlight the growing operator confidence in premium canned wine as a category-defining solution.
A Forward‑Looking Choice for Premium Programs
The on-premise beverage landscape is shifting, and operators who succeed today know that premium doesn’t have to be traditional and convenience doesn’t mean compromise. A 250ml aluminum can delivers a memorable, perfectly portioned wine experience – one guests enjoy and teams can serve with ease.
Just Enough Wines delivers on every front: award-winning quality, operational efficiency, sustainable packaging, and a natural extension into the non-alcoholic category. It’s a product built with intention by two women entrepreneurs to meet the real needs of the industry.
Whether you’re curating a forward-thinking wine list, expanding your non-alcoholic offerings, or optimizing grab-and-go programs, Just Enough Wines is a versatile, proven solution that works harder than the category itself.
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