Hilton Serves Up the Ace Paloma for the 2025 US Open

By Mallory Ambrose | August 14, 2025

Sip the official spirit of the US Open at select Hilton Hotels & Resorts properties this summer

In the spirit of serving as The World’s Iconic Host, Hilton Hotels & Resorts is stepping up to the service line this summer with a refreshing new limited-time offering—the Ace Paloma—crafted in celebration of the 2025 US Open.

From August 8 through September 7, 2025, select Hilton properties in New York, New Jersey, and Connecticut will feature this specialty cocktail, created in partnership with Maestro Dobel Tequila, the official tequila of the US Open.

Photo Credit: Hilton Hasbrouck Heights/Meadowlands

A Premium Spirit for a Premier Event

At the heart of the Ace Paloma is Maestro Dobel’s ‘Diamante’ Cristalino Tequila, the world’s first Cristalino tequila and a true standout in the category. A blend of Reposado, Añejo, and Extra Añejo tequilas, each aged in oak, Diamante offers a complex flavor profile with notes of vanilla, baking spices, and citrus. After aging, the spirit is filtered to remove its color, leaving a crystal-clear tequila with the depth of a well-aged whiskey and a crisp, clean finish.

Hilton Ace Paloma

A Cocktail That’s a Grand Slam

Refreshing and perfectly balanced, the Ace Paloma features Maestro Dobel Diamante, freshly squeezed lime, and sparkling grapefruit soda, served in a Collins glass (or branded cup) with a striking black lava salt rim. A dehydrated citrus wheel or fresh grapefruit wedge and a signature black tennis ball cocktail pick complete the serve, making it as Instagram-worthy as it is delicious.

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Hilton & IMI Agency Ace the Guest Experience

Behind every standout limited-time offering is a dedicated team working behind the scenes to ensure its success. For Hilton’s Ace Paloma, that collaboration began with Michael Logan, Account Manager at IMI Agency, who played a pivotal role in shaping the promotion. From the earliest brainstorming sessions, Michael guided the program’s development, aligning creative concepts with operational feasibility, and worked hand-in-hand with Hilton teams to map out each stage of the rollout. His leadership extended through execution, ensuring participating properties had the tools, training, and resources needed to deliver a consistent and memorable guest experience across all locations.

Complementing these efforts, Marc Rios, Manager, Brand Food & Beverage Development & Programs, Americas at Hilton, provided the PR and marketing coordination that elevated the promotion’s visibility. In addition to managing promotional messaging and creative assets, Marc coordinated direct communication with all participating properties. His ability to bridge corporate vision with property-level operations was instrumental in transforming the Ace Paloma LTO from a concept into a signature moment for Hilton guests during the US Open season.

To complete the experience, IMI’s Creative Services Department (CSD) served up eye-catching, tournament-inspired visuals that brought the cocktail to life on property. From the LTO execution guide to the menu inserts, table tents and elevator poster, the CSD team’s designs created a sense of excitement and anticipation, enticing guests to try the drink before the first sip.

Hilton Ace Paloma

A Toast to the US Open Experience

Whether you’re celebrating a day at the matches or enjoying the summer from the comfort of your Hilton hotel, the Ace Paloma is a crisp, citrus-forward serve that embodies the excitement of the US Open.

Don’t miss your shot—stop by one of the participating Hilton properties listed below between August 8 and September 7 to serve up your Ace Paloma and celebrate tennis season in style.