Cinco de Mayo is more than just a reason to enjoy a margarita — it’s an opportunity for bars, restaurants, and hotels to celebrate Mexican culture, build guest excitement, and boost beverage sales with festive, flavorful programming. While the holiday commemorates the Mexican army’s victory over France at the Battle of Puebla, it has become a widely celebrated day across the United States to honor Mexican heritage—especially through food and drink.

A Toast to Tequila and Mezcal

Cinco de Mayo is arguably the unofficial kickoff of tequila season, and on-premise operators are leaning into agave-forward cocktails in creative ways. From spicy margaritas and palomas to innovative mezcal spritzes, these drinks serve as the centerpiece of many beverage menus in early May. This year, expect to see more fresh fruit infusions, premium expressions, and tequila-based riffs on classic cocktails, like the Tequila Negroni or Mexican Mule.

Operators are also using the occasion to highlight the stories behind the spirits, emphasizing brands that honor traditional production methods and support Mexican communities.

Flavorful Pairings and Promotions

Many operators are designing full-flavored Cinco de Mayo menus, pairing bold cocktails with shareable plates or street food-inspired dishes. These thematic offerings encourage guests to stay longer, explore more, and celebrate in style.

At rooftop bars and resort properties, day-to-night programming is becoming more popular—from daytime poolside palomas to nighttime mariachi bands and fireworks. Some properties are even launching “Five Days of Cinco” specials leading up to May 5th to keep the party going and drive mid-week traffic.

Cultural Respect and Celebration

While Cinco de Mayo promotions are a valuable sales driver, more operators are placing importance on culturally respectful celebrations. That means educating staff on the holiday’s origins, using authentic ingredients, and working with Mexican-owned brands when possible.
It’s not just about having fun—it’s about honoring the culture behind the cocktails.

Cinco de Mayo with Intention

For IMI Agency clients and the broader hospitality community, Cinco de Mayo offers a festive moment to spotlight creative beverage programming while delivering memorable guest experiences. Whether it’s a limited-time cocktail menu, a tequila tasting flight, or a partnership with an agave spirit brand, the key is intention—blending celebration with craft, culture, and connection.

Check out the bars and restaurants below who are celebrating Cinco de Mayo this year!