The modern hotel bar is no longer hidden in a corner. Anyone who has walked into a buzzing hotel lobby lately can attest to the truth — hotel bars are back in a big way. IMI Agency’s long-standing expertise in the hotel segment has provided a front-row seat to the evolving dynamics of the hotel bar scene, confirming this channel to be among one of the most promising growth engines in the on-premise arena. From boutique properties to global hospitality brands, IMI has helped transform bar spaces into strategic assets that enhance guest experience and deliver bottom-line results.

CGA by NIQ’s, “Hotel Bars: The Growing Channel in the US On Premise You Can’t Afford to Ignore,” captures the momentum building in this channel. IMI is proud to be at the forefront partnering with our clients in making the most of this evolving space through smart beverage strategy, elevated programming, and solutions that are as innovative as they are effective.

For hotel brands looking to elevate the guest experience, this is where the conversation begins.