IMI Agency’s Larry McGinn Receives the Jim Flaherty Industry Legend Award

By Mallory Ambrose | March 06, 2025

This week, Questex’s Vibe Conference, the premier on-premise beverage conference for executives, announced the winners of the 2025 Vista Awards and the Jim Flaherty Industry Legend Award and Innovation Award. Larry McGinn, President & Partner of IMI Agency, has been honored with the Jim Flaherty Industry Legend Award, a prestigious award celebrating individuals who demonstrate a passion for the beverage industry and have made significant contributions to its advancement. Larry’s passion, leadership, and innovation have shaped the beverage industry and inspired countless professionals along the way. This award is a testament to his dedication, vision, and the lasting impact he continues to make.

“It is truly an honor to be selected for the Jim Flaherty award,” said Larry McGinn, President & Partner of IMI Agency. “Jim was a great person, leader and humanitarian. This would never have happened without the confidence and partnerships with our clients and the dedication and hard work of the IMI Team!”

The Vibe Vista Awards recognize the top performers in the beverage industry through the creation, training, execution, management, and on-going positive results of beverage programs.

Tim McLucas, Market Leader, Hospitality Group at Questex, commented, “Congratulations to the 2025 Vibe Vista Awards winners! Competition was particularly strong this year, and we are proud of the venues that have risen to the top with innovative programs and contributions to the industry.”

 

Best Overall: Hotel: Marriott International

Best Spirits Program: Delta Sky Club

Best Overhaul of Beverage Program: Hyatt Hotels

Best Adult Alcohol-Free Beverage Program: Hyatt Lifestyle

IMI Agency was honored to have several of their esteemed hospitality clients win these prestigious awards.

The Vibe Vista Award winners include:

  • Best Overall: Hotel: Marriott International
  • Best Spirits Program: Delta Sky Club
  • Best Adult Alcohol-Free Beverage Program: Hyatt Lifestyle
  • Best Overhaul of Beverage Program: Hyatt Hotels

Congratulations to all Vibe 2025 award winners!

About IMI Agency

IMI Agency (Incentive Marketing, Inc.) is the largest fiduciary beverage marketing agency in the hospitality, e-commerce, and retail channels. We specialize in Building Better Beverage Business™ for our clients through cutting-edge marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our clients. For over 30 years, we have maintained a singular focus: to manage in the best interests of our clients. We exist as an extension, a partner—there to simplify the complex, to be transparent, and to offer a unique perspective that goes beyond the bottom line. Visit IMI Agency www.imiagency.com.

About Vibe Conference

Vibe Conference is the premier event for chain and hotel adult beverage executives and suppliers. This top on-premise conference is held annually and delivers high-level content, tastings and networking opportunities. The 2026 conference will be held at the Town and Country Resort in San Diego, CA February 23-25, 2026. To learn more about Vibe Conference, visit: https://www.vibeconference.com. Stay connected with Vibe Conference and industry news at https://www.barandrestaurant.com/chains.

About Questex

Questex helps people live better and longer. Questex brings people together in the markets that help people live better: hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.