Show your Pride: Elevating Celebrations with Cocktails, Mocktails, and Hospitality

By Mallory Ambrose | May 30, 2024


As the colors of the rainbow flag unfurl across cities worldwide, Pride Month emerges not only as a celebration of love and diversity but also as a testament to the spirit of inclusivity. An annual celebration throughout the month of June, cities worldwide host extravagant parades, festivals, and other events, and for the hospitality industry, this month is an opportunity to create one-of-a-kind experiences that honor the LGBTQ+ community. From innovative cocktail and mocktail creations to special events and activations, here’s how bars, restaurants, and hotels around the U.S. are celebrating Pride 2024 with experiences that represent the vibrant spirit of each city.

Raising the Bar:

Cocktails and Mocktails for Pride Month is the perfect time for mixologists to showcase their creativity with themed cocktails and mocktails that reflect the vibrancy and diversity of the LGBTQ+ community. Here are some standout drinks that embody the spirit of Pride:

  1. Rainbow Sangria: A visually stunning drink, Rainbow Sangria layers different fruit juices and fresh fruits to create a colorful spectrum. Typically made with a blend of white wine, citrus juices, and an array of colorful fruits like strawberries, oranges, pineapples, kiwis, and blueberries, this drink is as delightful to look at as it is to sip.
  2. Pride Punch: This cocktail combines a mix of tropical flavors such as pineapple, coconut, and passionfruit, with a hint of rum or a non-alcoholic spirit for a refreshing mocktail option. Garnished with rainbow-colored fruit skewers, Pride Punch is a crowd-pleaser at any celebration.
  3. Glittering Gin Fizz: For a touch of sparkle, the Glittering Gin Fizz adds edible glitter to the classic gin fizz, creating a shimmery effect that catches the light and dazzles guests. This drink is a blend of gin, lemon juice, simple syrup, club soda, and a hint of edible glitter.
  4. Non-Alcoholic Pride Parfait: For those who prefer their drinks sans alcohol, the Pride Parfait layers flavored sparkling waters with fresh fruit purees, creating a delightful and healthy beverage. Each layer represents a different color of the rainbow, making it both a tasty and visually appealing option.

Pride Month Activations in the Hospitality Scene

Throughout Pride Month, various venues are offering special events and activations to celebrate and support the LGBTQ+ community. Here are some notable examples:

InterContinental New York Barclay

Situated just moments away from the Big Apple’s bustling Park Avenue, the InterContinental New York Barclay has been a haven for the world’s most discerning guests for nearly a century. Evoking the grandeur of the Jazz Era and the charm of old New York, while seamlessly integrating modern amenities and sustainability initiatives, the Barclay promises an unforgettable stay. This June, the storied hotel invites guests to experience the essence of Pride with the exclusive Barclay Pride package, thoughtfully curated to enhance your stay. This special package can be reserved by calling the hotel’s reservations line or emailing barclayres@ihg.com. It includes:

  • Pride welcome amenity
  • A map of the New York City Pride Parade march route
  • Two complimentary Hendrick’s Gin Pride cocktails. A portion of proceeds from each cocktail will be donated to wayOUT, a charity that helps LGBTQ+ youth feel accepted in their communities
The Westin Hotel St. Louis

Sip and give all month in June at the Westin Hotel St. Louis with their Cocktail for a Cause promo featuring the Out and About cocktail made with Grey Goose Vodka, ginger liqueur, simple syrup, lime juice, and butterfly pea flower extract.

Four Seasons Resort Rancho Encantado Santa Fe

Embrace individuality and “Be You” this June with Four Seasons Resort Rancho Encantado Santa Fe, and a series of happenings throughout Pride month for employees and guests.

Stop into Terra Bar for the “Be You” cocktail, featuring a refreshing take on a tequila sunrise cocktail with coconut rum, orange, watermelon, a splash of soda water and a coconut rim. Throughout the month of June, 25 percent of the proceeds from each drink sold will be directed to the Santa Fe Human Rights Alliance (HRA) in support of the LGBTQ+ community.

Four Seasons Resort Peninsula Papagayo

Four Seasons Resort Peninsula Papagayo announces its celebration of Pride Month, supporting inclusivity and equality with a series of events and specialty cocktails. The Resort is partnering with the Asociación Diversidad de Género de Puntarenas, with proceeds from the sale of these unique cocktails and desserts benefiting the organization.

Featuring five expertly crafted cocktails, each is designed to represent the vibrant narrative of the queer community. These cocktails will be available at the Resort’s restaurants and bars throughout the month. Each cocktail is a testament to the creativity and spirit of Pride, with ingredients and names carefully chosen to celebrate the diversity and history of the LGBTQ+ community.

Electric Avenue: A vibrant cocktail symbolizing energy, creativity, and happiness, featuring Fat Wash Costa Rican white rum with coconut oil, fresh lime juice, pineapple syrup, and banana liquor.

Julius: Named after the first bar in New York City that defied the NY State Liquor Authority’s rule prohibiting serving alcohol to homosexuals, this cocktail includes Don Julio Blanco tequila infused with butterfly pea tea, honey-ginger syrup, fresh lime juice, Luxardo liquor, and ginger air on top.

Gio: Representing the freshness of an Italian Caprese salad, this cocktail combines Gin Mare infused with basil, tomato cherry clarified water, lemongrass syrup, and Martini Bianco infused with orange peel.

Spring in a Glass: Embracing the essence of Mediterranean spices and flavours, this cocktail features Bombay Sapphire gin, Campari, lime juice, white wine and spiced syrup, and aquafaba, symbolizing passion and love.

Love-In 1970: Celebrating the first Gay Freedom Day march in Los Angeles, this cocktail mixes Cacique infused with grilled strawberry, fresh lime juice, bugambilea syrup, Cointreau, and tangerine foam.

As we celebrate Pride Month, let’s raise a glass to love, diversity, and the vibrant LGBTQ+ community. With creative cocktails, engaging events, and a commitment to inclusivity, the hospitality industry can play a vital role in making this month memorable and meaningful for all. Cheers to Pride!