Sea the Future: Unveiling the Next Generation of IMI Agency at B4 Summit

By Mallory Ambrose | November 30, 2023


In a compelling presentation that captured the essence of innovation and strategic foresight, IMI Agency’s Patrick McGinn, VP, Account Management and Adam Billings, VP, PayBev, unveiled the company’s visionary roadmap for the future, positioning itself as a trailblazer in the beverage and hospitality industry. The 2023 B4 Summit served as a platform for IMI to showcase their company’s commitment to innovation, sustainability, and client-centricity in the ever-evolving industry landscape.

The presentation kicked off with Patrick McGinn emphasizing the importance of adaptation in an era marked by rapid advancements. The overarching theme revolved around the concept of the “Next Generation” of IMI Agency signifying the company’s dedication to staying ahead of the curve and embodying a proactive approach towards cutting-edge solutions with a renewed focus on meeting the needs of tomorrow’s clients and industry partners. McGinn stated that IMI will continue to grow with an increased focus on deeper and more robust client services, experience in new and evolving channels, sharing of segment-specific best practices, and expanded data & tech capabilities.

IMI’s commitment to staying at the forefront of technological innovation was underscored by the exciting reveal of the company’s website rebranding, an innovative change that will shift the original platform from a sales site to a resource tool. These rebranding efforts are poised to provide clients with a renewed focus by channel, direct access to PayBev, an updated calendar of events, access to IMI’s services, and a suppliers/distributors space to share content and be informed.

Client-centricity remained a focal point throughout the presentation as Adam Billings unveiled the recent launch of PayBev 4.0, showcasing the company’s commitment to anticipating and meeting the evolving needs of its client and partner base.

Adam spoke to PayBev’s recent growth in providing effective marketing support and financial management solutions for operators and suppliers. Offering real time invoice status across all programs, the newly launched PayBev 4.0, overseen by PayBev Applications Manager, Manu Mishna, includes new features like program tags, expense tags, non-alc balance, and new budgeting and reporting features.

Adam went on to showcase the tremendous growth of regional and emerging chains joining the IMI/PayBev family and making use of our PayBev, Creative Services, Technology and social media tools and platforms.

The 2023 B4 Summit painted a vivid picture of a company poised for a transformative journey into the future. The commitment to technological innovation, sustainability, and a client-centric approach positions IMI Agency as a frontrunner in shaping the next generation of businesses. As Patrick McGinn and Adam Billings eloquently put it, “IMI is growing to sea the future together.”