This and That
Sam Adams Releases New Summer Ale Recipe
The brewers at Samuel Adams today announced the release of a new recipe for Summer Ale — the first recipe change in 23 years. The new Summer Ale has all the flavor drinkers know and love, with a boosted citrus profile and scaled-back earthy, spice note, for a lighter and brighter taste.
“When we introduced Summer Ale 23 years ago, it was inspired by the weather and ingredients of the season and had a dynamic flavor profile. As we started experimenting with the Summer Ale recipe, we decided to only update the classic recipe if we were blown away by the flavor and drinkability. With this new recipe, we found a way to give drinkers even more of what they know and love about Summer Ale.”
– Jim Koch, Sam Adams Founder and Brewer
Uncle Nearest Appointment 
Uncle Nearest, Inc. has appointed Damian Shine to head their National & Global Accounts channel for Uncle Nearest 1856 Premium Whiskey. Shine is familiar with building brands on-premise, having done so for over 30 years. Uncle Nearest 1856 Premium Whiskey is distributed throughout the USA, England, Japan, Australia, Singapore and South Africa, with more coming. Uncle Nearest 1856 continues to win impressive awards but it’s the Uncle Nearest story that’s even better.
Damian can be reached at Damian@unclenearest.com.
Jean-Charles Boisset Releases New Book
Explore the World of Boisset with Jean-Charles’ new book, The Alchemy of the Senses. It has long been Jean-Charles’ dream to curate and create a “wine” book that speaks not only of tannins and barrels, but also of emotions and fantasies, hope and imagination.
Jean-Charles created The Alchemy of the Senses book as an experiential voyage through your dreams, your emotions, your senses and your passions — all inspired by wine! The book is an opportunity to experience the limitless dimensions of wine. In connection with the book, which was released in December, Jean-Charles Boisset has embark on a national, transformational tour to share his world, from wine, spirits and cider to jewelry, perfume, candles and glassware.
Visit www.alchemyofthesenses.com for more information and to see if the tour is coming to your city!
The retail book price is $395; Club members pay only $316.
Photo credit: Alexander Rubin
Cannabis Popularity Increases With Every Generation
According to new polling from Bloomberg Businessweek and Morning Consult, Generation Z is twice as likely to use cannabis compared to the national average. More specifically, seven percent of Baby Boomers, 14 percent of Generation X, 22 percent of Millennials and 27 percent of Generation Z use marijuana.
Source: Jackson Shedelbower’s article in The Industry Update by Richard Berman
Kathy Casey Opens New Restaurant
Our friend, Kathy Casey, opened Lucky Louie Fish Shack on March 29th in Seattle’s Sea-Tac Airport’s Central Terminal. The concept is fast casual seafood and is operated by 1915 KCHouse Concepts, a woman-owned business co-founded by Kathy and Managing Partner Stacy House. “I met Stacy when she was a Managing Director for HMSHost at Sea-Tac. We became fast friends and also discovered we both had birthdays on the 19th and anniversaries on the 15th — thus the name of our company!” says Kathy. She goes on to say, “We are proud to serve wild and sustainable fish from the icy cold waters of Alaska. Our signature fish & chips features Alaska Pollock dipped in batter made with a splash of local Pike Place Ale, tumbled in panko and served with Rock the Boat Tartar™. YUM!”
Mark Drake Starts His New Company, The Drake Luxury Group
With decades of distributor, supplier, and national and international experience, Mark Drake has founded DLG Consultants (The Drake Luxury Group). The firm will concentrate on selected wineries and spirit companies to represent to the National Account On-Premise channel. With the national landscape continuously evolving, there is an opportunity to bring Drake’s many years of experience to selected clients in helping their brands be represented and marketed on a more personal and individual basis.
Companies that are presently represented by the DLG Consultants are Boisset Collection of Napa, Sonoma and France, Silverado Vineyards of Napa Valley, Vitani Spirits, LLC, a pre-mix Martini company, and Wine Spots of San Francisco.
The DLG consulting team consists of Mark, Michelle, Zachary and Tom Drake (CEO-Founder of Strategy Depot) who have over 75 years of combined experience in the wine, spirits and beverage category.
dlgconsultants.com
Source: Wine Business Monthly
