Dec 04, 2015

Preview of the 2016 VIBE conference



VIBE Conference 2016 is coming soon!


ES2_1272 VIBE is changing up its location this year to beautiful San Diego. The hosting hotel is the Hilton San Diego Bayfront, offering amazing views of the San Diego Bay and located in downtown just steps from the Convention Center, Petco Park and the Gaslamp Quarter. The conference runs from Tuesday, January 19 through Wednesday, the 20th.

If you have not registered yet, you can do so on their website,


Hosted by celebrity mixologist and beverage expert Tony Abou-Ganim, the two-day conference offers chain beverage executives and operators access to interactive and educational workshops, beverage tastings, original beverage research and an impactful keynote session. Additionally, there will be invaluable networking opportunities to re-energize you for the coming year of 2016!

The 2016 VIBE Conference marks this seventh year with workshop series, tastings and networking opportunities for attendees that spark innovative, efficient and successful beverage practices. The complete schedule of events may be found on their website.

“In addition to the number of new workshops, tastings and research presentations, attendees will also have the opportunity to mingle and network with over 250 operators from the nation’s top chain restaurants, chain hotels, cruise lines and casinos at this year’s VIBE Conference,” said Lawrence J. “Laddie” Weiss, founder of Weiss Foodservice Visions and advisory council member and event director for VIBE. “They’ll also learn about award-winning beverage programs and how they can implement best practices to enhance their own programs.”

The keynote speaker, Howard Putnam, former CEO, Southwest Airlines, starts the day off Tuesday with “Innovation: Some Play The Game, Others Change The Way The Game Is Played.” His speech is guaranteed to be a dynamic start to the conference. Southwest Airlines changed the way the game is played in the airline industry. Everyone attending will pick up innovative ideas of how to energize themselves and their businesses.

Ready, Set, Go! David Henkes and Donna Hood Crecca of Technomic, Inc. start Wednesday morning with a seminar on how the on-premise channel growth is ramping up with more confident consumers returning to restaurants and bars. But, adult beverage sales are trending well below the broader industry. Technomic’s on-premise experts will explore the factors hampering adult beverage growth and examine strategies for operators and suppliers to spark sales and profits.

Mike Ginley of Next Level Marketing presents the Annual VIBE Beverage Consumer Trend Monitor Tuesday and Wednesday afternoons. The sessions will feature the latest on-premise beverage trends from the annual VIBE On-premise Consumer Trend Study. This is always one of the conference’s most popular breakout sessions because it is packed with actionable beer, wine and spirit cocktail trends that will help you sharpen your beverage program.

Satisfying Our Thirst for Beverages will be presented by Warren Solochek, NPD. In this session, we will explore how the beverage market has evolved, which beverages are growing in demand, and what drives someone to order one beverage over another.  These insights will assist operators, as well as suppliers, in understanding what is important to customers so the necessary tactics can be implemented for driving beverage orders.


Other 2016 highlights include:
–  Two award ceremonies: Operator Awards and Supplier Awards, on Wednesday, January 20.
–  Demonstration on pre-batching bottled, blended, frozen and on-tap cocktails.
–  More wine, beer and spirits tastings than ever before.
–  Panel discussion with beverage executives from multi-unit operators on adult and alcohol-free beverage trends.
–  Breakout session on crafting a winning beer list.
–  Discussion on new mobile applications that track consumer beverage trends.
–  Craft beer pairings workshop.